FREE DELIVERY ON ALL ORDERS OVER £50 & FREE LOCAL DELIVERY
so far...
OUR JOURNEY
EARLY 2023
A ruff idea...
It all began in 2023 with a simple idea: to create stylish and functional dog accessories that make every walk enjoyable. With a passion for dogs, creativity, and a love for rescue pups, Ruff Diamond was born. Our mission? To bring joy to every walk and inspire dog owners everywhere to make every walk meaningful!
JULY 2024
The 'soft launch'
In July 2024, Ruff Diamond officially came to life with a soft launch of our very first collections. It was a labor of love, and we couldn’t wait to share what we had created it with the world (or at least, the dog-loving part of it!).
SEPTEMBER 2024
Our first show
September was a milestone moment for us as we attended our very first dog show! Meeting so many incredible dog owners and their furry companions reminded us why we started this journey and filled us with excitement for future dog shows and events.
2025 AND BEYOND
Bigger & better
As we step into 2025, we’re just getting started! From exciting new collections to an upgraded website and attending more shows and events, there’s so much to look forward to. And, of course, we’ll continue bringing you the best for your dog while supporting rescue dogs and the wider dog-loving community.
OUR designs
ALL DESIGNS ARE HAND DRAWN & UNIQUE
At Ruff Diamond our passion for unique design shines through in every piece. Each of our dog accessories features hand-illustrated patterns, meticulously crafted by our talented designers. The creative journey begins with moodboards and sketching, capturing inspiration from various sources. These sketches are then transformed into stunning digital artwork and seamlessly integrated into repeat patterns that adorn our products. Our commitment to artistry ensures that every Ruff Diamond accessory is a true work of art, bringing vibrant style and personality to your furry friend's wardrobe.
OUR products
CRAFTED FOR
comfort
Crafted from premium, lightweight, and breathable materials, and designed to be non-restrictive to your dog's natural movement our products also contain extra padding to ensure your dog stays comfortable on every adventure.
BUILT FOR
adventure
Your dog's security is our main priority, that's why our signature dog harness has been rigorously stress-tested to hold over 200kg securely.
Plus, they're machine washable, so your furry friend can look and feel their best during every walk.
MADE FOR
style
All of our 'Limited Edition' patterns are hand drawn & designed by our passionate in-house artist.
Looking good is important, even in the dark... that's why all of our harnesses have integrated reflective stitching to aid visibility at night.
OUR mission
EVERY PURCHASE HELPS A POOCH!
At Ruff Diamond our mission is simple: To create stylish, high quality, one of a kind dog accessories that are not only practical for everyday adventures, but also makes a difference in the lives of rescue dogs. To achieve this, we proudly donate 5% of our annual profits to independent dog's homes so we can help support rescue dogs while they wait for their forever homes to live the happy healthy lives they deserve.
Each time you shop with us, you're not only getting high quality, hand illustrated dog accessories but also contributing to a cause close to our hearts. Join us in making a difference, one purchase at a time!
